Parenting Tips Essay Example | Topics and Well Written Essays - 1250 words

Parenting Tips - Essay Example Most parents are still using traditional and outdated parenting skills to raise their children. These skills have proved to be ineffective. For a parent to be good, there are a number of tips that he or she needs know. This paper, therefore, looks at good parenting tips and what makes a good parent. Good parenting tips An effective and very essential tip for good parenting is showing love, not only for the children, but also among the parents. Children do always feel better when they are brought up with parents who love each other. Parents should, therefore, work hard on their love first so as to build a loving family. They should avoid engaging in activities such as dishonesty, alcoholism and domestic violence that might make them unhappy, stressed up and frazzled. It is important for parents to know the fact that children do always copy several stuffs from their elders. Therefore, they need to be the best role model for happiness and healthy adulthood (Swindol 94). Parents need to ensure that their marriage is strong enough to bring the family together. Children need both parents for better development. Therefore, marriage that experiences divorce and separation cases will negatively affect the development of children. In order to practice good parenting, it is essential for parents to put their marriage first before anything else. Parents can strengthen their marriage by developing trust between themselves, being honest to one another, loving each other and being able to sacrifice for better development of family relationship (Swindol 150). Therefore, good parenting is about having happy marriage that children will be pleased with and use the observed partnership as a model for their relationships in future. Another tip for good parenting is ensuring that quality time is given to children. Many parents do always believe that spending a lot of time with their children will interfere with their development and even make them docile (Sukh 17). Creating time for children is very essential for their development. Many parents who are working do always find it hard to create time for their children. Majority of these parents do believe that good parenting is about giving children a lot of cash, which is not true. Good parenting is about creating enough time for the children. No matter how hard the condition might be, parents should ensure that they create time for their children so as to give them their tender care and love. Sukh argues that the stronger the relationship among parents and their children, the better opportunities for effective parenting (18). Sukh highlights that children like being close to their parents and no excuses or any kind of explanation will convince them about the absence of their parents (19). Availability of parents makes children develop powerful sense of worth. It also makes children to understand that they are loved. Parents’ availability makes children know how they are loved. The sense of being loved o r wanted is very essential for children’s psychological development (Sukh 19). Therefore, as a good parenting tip, parents should try their best to always have quality time with their children. How to be a good Being a good parent can be attained in a number of ways. As a parent, it is essential to avoid criticizing children and instead, praise them always. Praising children normally makes them strong and confident in everything they involve in. Confidence can be developed among children by avoiding

“Pretty Little Liars” by Sara Shepard Essay Example for Free

â€Å"Pretty Little Liars† by Sara Shepard Essay Freud believes that it is part of everyone’s personality to seek pleasure through violence; it is part of the â€Å"ID.† However, the ego negotiates between the ID and superego, meaning the majority of people can regulate between the morals of society and their own pleasures. I agree with this, as does Sara Shepard, the author of â€Å"Pretty Little Liars.† I believe that people who seek pleasure through violence are ill minded, and have psychological issues, due to the fact that the ego should be able to tell the brain to follow the morals of society. ‘A,’ a character from Pretty Little Liars, nobody can solve the mystery regarding who exactly ‘A’ is, however they are ill-minded, and seek pleasure in harming others as a joke. Ill-minded people like this are evil. Most people follow the morals of society, but still enjoy violence. How the person goes about enjoying it is what differs them from everyone else. For example, an individual could can enjoy watching crime shows, such as CSI, Criminal Minds, Law and Order and many others. Even though they enjoy these shows it does not mean that they would go out and seek to hurt someone the way the criminals do to their victims in the show. In â€Å"Pretty Little Liars,† Aria, Hannah, Emily, and Spencer are all good people. They do not go seeking violence, they do not seek harm. This is the way most people in society are. These ‘good people’ have a good ego. Meaning it is negotiating their wants to work with the morals of society. A very select few are ill-minded wishing only harm upon others. ‘A’ from â€Å"Pretty Little Liars† is one of these select few. She or he makes it their goal to ruin the lives of Aria, Hannah, Emily and Spencer. For example, Aria gains an interest in a man during the summer; little did she know he was her new English teacher. They keep it a secret between only them; they were not going to let that tare their new love for each other apart. However, ‘A,’ knows everything. They know how Aria’s dad (a teacher) had an affair on his wife years ago. Due to the fact that Aria is keeping her relationship a secret she receives a text message, signed A, saying, â€Å"Aria, Maybe he fools with students all the time. A lot of teachers do†¦Ã¢â‚¬ ¦. Just ask your dad! –A† (Shepard, page 139). This quote shows how A knows everything. They know the girls’ past, and use it against them. ‘A’ is a murderer, they killed Allison during the beginning of the novel, and Ian during the end. ‘A’ did not intend to kill Ian but meant to kill Spencer. The girls have no understanding as to why they are ‘A’s’ targets. They are good people, not intending any harm. This is not a normal person. Innocent people are killed every day because people are sick. They seek pleasure in watching the suffering of an innocent individual. It is not normal or moral, for people to be this evil. I can speak on a personal level. I do not seek pleasure through violence, I do enjoy crime shows, but does that make me a bad person? No. Although someone has enjoyed taking their pleasure out on me by violence, and those that do that to an innocent person are evil. I do not think that the people that look for pleasure in violence truly understand how they affect a person. I can relate to the girls in Pretty Little Liars because they seek help, sometimes people will try and help you, other times it’s a hard concept for many to believe. Emily, Aria, Hannah and Spencer cannot trust anybody the same because of the horror and threats they are encountering that affect their daily lives. Just as I cannot do a lot of things that I use to do prior to my incident. Nothing is the same. People that seek violence do not realize what they are actually doing to other people because they only seek self-pleasure, they are ill-minded. There is always going to be a psychological battle between the ID and superego, however the ego’s ability to negotiate between the two is what will make or break an individual. There are many ill-minded people in our world, there is help. ‘A’ is an evil person, just like many in our world seeking pleasure in selfish ways because they don’t know any different. Their effects on people could be unfortunate. Not everyone is made evil, it’s a psychological illness. There is good in this world. Works Cited Shepard, Sara. Pretty Little Loars. New York: Harper Teen, 2006. 139. Print.

Muslims, Jews, and Christians Must Embrace Each Other Essay -- Philoso

Muslims, Jews, and Christians Must Embrace Each Other From the dawn of creation, God has been and will always be the central foundation of life. God created man to worship Him, but throughout the ages men have gone their separate ways to create different ways to worship God. From this separation many different religions have formed. Each distinct religion has various forms of beliefs. Although Islam, Judaism, and Christianity established their roots in God, each religion differs in living out their faith and in their own way discriminates against people with different beliefs from their own. Muslims, along with non-Arabs, practice the religion of Islam. Muslims believe that â€Å"Islam has always been the only acceptable religion in the sight of God† (Squires). Muslims feel as if their religion is the only real religion; â€Å"anyone who submits completely to God and worships Him alone is a Muslimâ€Å" (Squires). Muslims also believe that their religion is one of peace, so they try and convert many people to Islam. One aspect of the Islamic religion deals with salvation. Muslims accept that a person is saved through their works. Some of their works include â€Å"offering prayers five times a day, giving alms, and making a pilgrimage to Mecca at least one in their lifetime† (Best). Muslims hold on to their faith in that if they accomplish these different works, they will be saved and go to heaven. But, by any chance that they live an indifferent life, Muslims can receive an â€Å"automatic ticket to heaven by killing an infidel, someone who will not convert to Islam† (Best). The Islamic religion believes that Almighty God, or Allah, shows grace through saving sinners, and through Allah’s grace a sinner may find his... .... â€Å"Young Goodman Brown.† Making Literature Matter: An Anthology for Readers and Writers. Ed. John Schilb and John Clifford. Boston: Bedford/ St. Martin’s, 2000. 1086-95. Hooks, Dr. Steve. Personal interview. 25 April 2003. Life Application Bible. King James Version. Wheaton, Illinois: Tyndale House Publishers, Inc., 1988. Rahman, Fazlur. â€Å"Islam: An Overview.† The Encyclopedia of Religion, 1987. Robertson, Pat. Are God and Allah the Same? The 700 Club. 27 April 2003 . ----. Why Jews Don’t Accept Jesus: A Look At History. The 700 Club. 27 April 2003 . Scott, Delaware Walter. Christianity and the Jew. Cincinnati: The Standard Publishing Co., 1914. Squires, Robert. Introduction to Islam. Muslim Answers. 2000 .

Poem Analysis: Boy with His Hair Cut Short

How do you see the world around you? As a beautiful paradise, or a grim failure? In â€Å"Boy with His Hair Cut Short†, we are given a glimpse into the life of a boy looking unsuccessfully for a Job during the â€Å"Great Depression†. While the boy remains doubtful that hell find a Job, his sister provides him with an optimistic viewpoint in hopes of giving him a glimmer of hope. In â€Å"Furniture Art†, we are introduced too girl who Is Interviewing her neighbor, Mr.. DuPont, for a project about deferent worldviews. Mr..DuPont shows her that the world truly Is a beauteous place, we simply need to open our eyes to see It that way. Though the sister and Mr.. DuPont both have a similar worldview, Mr.. DuPont's worldview Is more realistic. In â€Å"Boy with His Hair Cut Short†, the boy comes home after yet another unsuccessful day of Job-seeking. Even though he's crestfallen, his sister offers to assist him by cutting his hair shorter. While she cuts his hair , she continues to encourage him by telling him that â€Å"they can't keep turning you down; the finest gentleman's not so trim as you'† (18-19).But then we learn that this optimistic and hopeful demeanor is simply a facade, and that she feels just as hopeless as she does, when we read â€Å"meeting/ her earnest, hopeless look† (22-23). Upon reading this, we discover that she tries to look at a doubtful situation with a happy-go-lucky, unrealistic attitude. In â€Å"Furniture Art†, the narrator is working on a Socials project, in which she must interview a neighbor about their view of the world, and contrast it with her own.While interviewing him, she learns that English 10 Training Papers 2006/2007 Page 22 our supposedly good planet may not be so great, unless we look at it in a different way. Mr.. DuPont goes on to explain that Just because we have the money to buy stuff doesn't mean that we'll be happy, and that there is more to life Han materialistic purchas es. The narrator learns throughout Mr.. DuPont's interview that â€Å"the world is beautiful if you can see it that way, but no less or more than it already was†. 53) In the end, even though she got a â€Å"C+† on her project, the narrator finds that her new view of the world is invaluable. The worldview expressed in this story is more realistic because it addresses the major problem of our society, greed, and shows us to appreciate the world's natural beauty instead. Poem Analysis: Boy with His Hair Cut Short By mariachi â€Å"Boy with His Hair Cut Short†, we are given a glimpse into the life off boy looking fitful that he'll find a Job, his sister provides him with an optimistic viewpoint in who is interviewing her neighbor, Mr..DuPont, for a project about different worldviews. Mr.. DuPont shows her that the world truly is a beauteous place, we simply need to open our eyes to see it that way. Though the sister and Mr.. DuPont both have a similar worldview, Mr. . DuPont's worldview is more realistic. Gentleman's not so trim as you! † (18-19). But then we learn that this optimistic and hopeful demeanor is simply a facade, and that she feels Just as hopeless as she does, when we read â€Å"meeting/ her earnest, hopeless look† (22-23). Upon reading this,

Jefferson vs. Hamilton: Confrontations That Shaped a Nation

April 13, 1743 Albemarle County in the English colony of Virginia was the start of an American historical giant. Thomas Jefferson was born in affluence to his father, Peter Jefferson, a rising young planter in the Virginia colony, and his mother, Jane Randolph, who held a high status within the colony as well. Due to his father’s prosperity Jefferson was afforded the absolute best in the ways of education, starting with private tutors at the age of five, then moving on to learn how to read Greek and Roman in there original text and finally taking his studies to the College of William and Mary in Williamsburg which he would say is â€Å"†¦what probably fixed the destinies of my life†¦Ã¢â‚¬  pg 5. On the other side of the spectrum, a few years later another huge American historical figure is born. Presumably on January 11, 1755, Alexander Hamilton the bastard son of his father, James Hamilton, a Scotsman of a well-known family but never flourished on his own, and his mother, Rachel Fawcett Lavien, who had left her husband, John Lavien, to live with James Hamilton. There is very little said about Hamilton’s early life just that his father â€Å"drifted away† and his mother passed in 1768. Lacking wealth, Hamilton’s educational opportunities in his young life were nonexistent, this is not to say though that his youth was wasted it was here that he gained a vast knowledge of business and finance that he would later use in his service to President George Washington. Even in their early lives it was easy to see the great dissimilarities between these two patriarchs, now I will discuss further more issues that Jefferson and Hamilton shared some differences of opinions. During the Philadelphia convention of 1787, which we now refer to as the Constitutional Convention, James Madison, representative from Virginia, in his notes of Hamilton’s lengthy speech on June 18, 1787 he writes, â€Å"Mr. Hamilton, had been hitherto silent on the business before the Convention†¦Ã¢â‚¬  pg 17 Madison had added it to Hamilton’s character to be so, suggesting that it was out of respect of the men who were superior in age, abilities, and experience to him, but also making it clear that the matters before the convention were far too important for Hamilton to remain that way. Hamilton expressed dissatisfaction with both of the plans brought forward to the convention. The Virginia plan, which was a proposal to completely abandon the Articles of Confederation, and replace it with a bicameral national legislature, an executive branch selected by the legislature, a judiciary, and a council of revision with the power veto, and the New Jersey plan, which suggested to keep the Articles of Confederation, but revise it to give Congress the power to tax, regulate commerce, and choose plural executive and members of a supreme court. Hamilton felt both these plans lacked a strong central government. He was specifically displeased with the New Jersey plan â€Å"being fully convinced† Madison writes â€Å"that no amendment of the Confederation, leaving the States in possession of their Sovereignty could possibly answer the purpose. † pg 18-19. He feared that either of these plans would leave the newly founded country weakened and â€Å"†¦would ultimately destroy the confederation†¦Ã¢â‚¬  pg 20. Finally, though Hamilton would given the federal government more power, he supported what was to be and is now the Constitution of the United States of America and he became one of its leading supporters during the ratification process. Though Jefferson was unable to join the convention due to his duties in France as the United States Minister, he learned of its resolution in November 1787, from a copy sent to him by John Adams. After receiving a letter from Madison explaining the proceedings of the convention he articulated his likes and dislikes of the Constitution. Jefferson liked â€Å"the organization of the government into legislative, Judiciary and Executive† pg 23 and the powers given to each branch. Among his dislikes, the greatest seeming to be â€Å"†¦the omission of a bill of rights providing clearly and without the aid of sophisms†¦Ã¢â‚¬  pg 23 the freedoms he felt inalienable to the human race. During the French Revolutionary war in 1789, Jefferson and Hamilton found each other on opposing sides once again. Jefferson felt that while the violence in the revolt was deplorable but he â€Å"†¦would have seen half the earth desolated. † pg 109 than to see the cause of liberty fail, feeling that â€Å"the liberty of the whole earth was depending on the issues of the contest. pg 109. While Hamilton, disagreed almost wholly on Jefferson’s justification for the violence in France. He â€Å"as a friend to mankind and to liberty†¦Ã¢â‚¬  pg 106-107 rejoiced in the efforts made by Marquis de Lafayette, General of the French Revolutionary National Guard and after serving with Hamilton in 1781 a friend of his as well, but feared the steps in motion t o gain the freedom that Lafayette and all of France desired. It was said that Hamilton never commented on the French revolution without it bringing the â€Å"horror,† â€Å"abhorrence,† and â€Å"repulsion† to his mind. In the presidential election in 1800, Hamilton not being a native born citizen could never run for the presidency, but this didn’t stop him from doing a lot of work in the background to protect his big government federalist views. When he first learned of the federalist’s loss in New York he wrote a letter to Theodore Sedgwick urging him and the other federalists in the legislature â€Å"to support Adams and Pinckney, equally†¦Ã¢â‚¬  pg 130 feeling that it was their only shot at a federalist for president. Hamilton went as far as to contact John Jay, federalist and the current governor of New York, to call a special session of the federally run legislature knowing that there were many objections to this proposal but feeling that â€Å"†¦the reasons for (the special session) outweigh the objections† pg 131. When it came time to vote the results ended as Jefferson 73, Burr 73, Adams 65, Pinckney 64, and John Jay 1. Hamilton now had a much different fight to make, while Jefferson was less than desirable as a candidate, Aaron Burr was an unthinkable choice in Hamilton’s mind. Knowing now that it either was going to be Burr or Jefferson, Hamilton started contacting people persuading them to vote Jefferson over Burr because â€Å"†¦Jefferson is to be preferred. He is by far not so dangerous a man and he has pretensions to his character. † pg 133. In April 1802, Spain had retroceded Louisiana to France, giving the French a valuable spot on the continent with the Mississippi river connecting the south U. S. to the rest of the commercial U. S. The big turning point was in October of 1802 when Spain invalidates the United States use of the ports on the river. Jefferson seemed to be very torn by this predicament having been the U. S. minister to France a few years previously saying â€Å"this is not a state of things we seek or desire. † pg 159. On April 30, 1803 James Monroe, a diplomat to France, left prepared to offer France up to fifty million livres, upon arrival he and Robert R. Livingston initialed an agreement that ceded all of Louisiana to the United States for $15 Million, the settling of which is looked on as the peak of Jefferson’s first term as president. Hamilton had a lot to say about this purchase feeling that Spain’s â€Å"†¦direct nfraction of an important article of (Spain and the U. S. ’) treaty†¦Ã¢â‚¬  pg 164 was a call for war and â€Å"†¦should we have thought it advisable to terminate hostilities by a purchase, we might then have done it on almost our own terms†¦Ã¢â‚¬  pg 164. In 1798 Congress was well on the way to signing into law two acts that they felt at the t ime were for internal security of the U. S. The naturalization act and a sedition act, the idea behind the naturalization act was the president reserved the right to deport any resident alien he deemed dangerous, or if the U. S. was at war with an alien’s home country. The sedition act made it a crime to combine, conspire or to oppose any lawful measure of the government, it also made it punishable to write, say, or publish anything to defame the president, Congress or the government of the U. S. Jefferson saw these acts as a slap in the face to the constitution feeling like it was â€Å"an experiment on the American mind to see how far it will bear an avowed violation of the constitution. † pg 115. Hamilton felt just a strongly about these acts in his letter to Theodore Sedgwick he asks â€Å"What, My Dear Sir, are you going to do with Virginia? pg 118 after he learns of Virginia’s protest to the acts. He felt as congress did that the acts were for the best of the country feeling that the government â€Å"†¦will not be the dupes of an insidious plan to disunite the people of America†¦Ã¢â‚¬  pg 119. To say that Jefferson and Hamilton were diametrically opposed on all subjects some would say is an over simplification, whil e the two disagreed on many topics there were also many things that they could come together in agreement on. The biggest example was the way both men looked at the Constitution, not to say that it was perfect in either man’s eyes but it was definitely an area where they came to a very nice compromise with each other’s beliefs about how this country should be run. Both of these men fought hard and struggled against opposing views to make this country what it is today, there is no telling what our present would look like without these two gentlemen who did their best to make this a free nation.

Rainbow Colored Flames Using Household Chemicals

Rainbow Colored Flames Using Household Chemicals Its easy to make a rainbow of colored flames using common household chemicals. Basically, what you need are chemicals for each of the colors, plus a fuel. Use a fuel that burns with a clean blue flame. Good choices include rubbing alcohol, 151 rum, hand sanitizer made with alcohol, lighter fluid, or alcohol fuel treatment. You can get a rainbow effect by placing chemicals directly on burning wood or paper, but sodium in these fuels produces a strongly yellow flame, which tends to overpower the other colors. Set Up the Rainbow On a fire-proof surface, line up small piles of powder for each of the colorants. You only need a small pinch of each chemical (1/2 teaspoon or less). Usually, youll run your rainbow red, orange, yellow, green, blue and violet (or the opposite direction). It works best if you try to keep the colorant chemicals separate. When the fuel is added, some of the colors naturally will run together. Once the chemicals are set up, theres no hurry to light the fire. When you are ready, add fuel and then light it at one end. Youll get the most vivid coloring using methanol, but it burns hot. Hand sanitizer burns with the coolest temperature flame, but the high water content means the rainbow fire doesnt last long. Feel free to experiment. One compromise is to dampen the powders with methanol and follow up with a layer of hand sanitizer. As the fuel burns, the water will naturally extinguish the flames. The colorant chemicals are not consumed by the flames, so you can add more fuel to renew the rainbow. Table of Flame Colorants Most of the chemicals used for the project can be obtained from a grocery store. All of them are available at a superstore, like a Walmart or Target Supercenter. Color Chemical Common Source Red strontium nitrate or a lithium salt contents of a red emergency flare or lithium from a lithium battery Orange calcium chloride or mix red/yellow chemicals calcium chloride bleaching powder or mix salt with flare contents Yellow sodium chloride table salt (sodium chloride) Green boric acid, borax, copper sulfate borax laundry booster, boric acid disinfectant or insect killer, copper sulfate root killer Blue alcohol rubbing alcohol, Heet methanol, 151 rum, or alcohol-based hand sanitizer, lighter fluid Violet potassium chloride salt substitute Rainbow Fire Safety Information In addition to performing the project on a heat-safe surface, its a good idea to do it in a well-ventilated area, under a fume hood, or outdoors. There may be a small amount of smoke.Do not add fuel to the fire while it is still burning. Wait until the flames are extinguished and then add more alcohol and re-light the fire.The flames are easily extinguished by blowing them out, suffocating them (as with the lid of a pan), or by adding water.Its a good idea to wear protective eyewear and clothing, as for any science demonstration. Avoid wearing synthetic fabrics, as they readily melt if exposed to flame. Cotton, silk, and wool are good choices, or you can wear a lab coat.

The Effect of Small Firms on the UK Economy and Governmental Policy †Research Paper

The Effect of Small Firms on the UK Economy and Governmental Policy – Research Paper Free Online Research Papers The Effect of Small Firms on the UK Economy and Governmental Policy Research Paper BACKGROUND Prime Minister Tony Blair has recently unveiled a  £50m fund to back budding entrepreneurs claiming that the UK ‘needs to embrace entrepreneurs in the modern world.’ The Secretary of State for Trade and Industry, Stephen Byers, also announced details of proposals to boost enterprise and innovation in small businesses. Mr Byers said Enterprise and innovation are vital to improving Britains competitive position in the knowledge driven economy. The proposals set out in the last budget which include tax credits and incentives, indicate that the Government are working towards creating the right framework for businesses to thrive. The overall aim is to provide a stable environment and appropriate incentives for a vibrant enterprise culture. My dissertation will be based on small business marketing, as I work for a small business in the service sector and information is readily available. Areas of my studies which focus on Small and Medium Enterprises (SME’s) have become of great interest to me, especially as 55% of the UK workforce work for SME’s and 92% of new jobs created are for small firms. There are 3.6million SME’s, which employ less than one hundred people, in the UK. These firms play an increasingly important role in the success of the economy and government policies are currently being adapted to encourage entrepreneurs to become self-employed making this subject topical at the moment. I have been asked to carry out this project by the owner of Wiring Services, a local electrical contracting partnership currently employing ten people. The owner has no formal business qualifications and is striving to expand the business. RESEARCH QUESTION, AIMS AND OBJECTIVES I propose to study the following research question: A case study into Wiring Services, a local small business, and its marketing activities. The aims of this dissertation are to examine the current marketing strategy of Wiring Services, a typical local small enterprise. A critical appraisal of existing systems, processes and procedures will be carried out and recommendations offered to the owners with particular reference to how marketing can be used to drive the business forward in terms of growth. The Research Objectives: To examine the current marketing strategy of Wiring Services. To discover what motivated the owner to become self-employed and set up his own small business and what aims the owners are working towards for the business. To critically appraise existing marketing systems, processes and procedures currently in place to achieve the firm’s overall marketing strategy. To discuss the importance that maintaining customer satisfaction has in the contracting industry. To make recommendations after establishing how marketing can be used to help improve Wiring Services’ performance and to aid growth and development. This is a piece of applied research as it is ‘†¦of direct and immediate relevance to managers’ (Saunders (1997)). The small business owner will find the research useful and the management of Wiring Services will act upon its findings. This research has elements of both exploratory and descriptive studies as the study will be explore small business marketing to clarify the nature of the issue faced by Wiring Services. The critical review will be descriptive LITERATURE REVIEW Marketing is an important function for both small and large firms. In the ever-changing and increasingly competitive marketplace, firm’s that identify unfulfilled needs and wants of target markets and deliver the desired satisfactions more effectively and efficiently than its competitors will more than likely become the successful market leader. In 1991, 96 per cent of firms in the UK employed less than twenty people and these firms accounted for around one third of non-government employment. During the 1980’s there was a significant rise in the number of self-employed people in the UK. It has been argued people are more likely to become self-employed as they find it harder to find work (Mayes and Moir, 1990). Therefore perhaps the growth of small businesses may have more to do with the labour market than an increase in entrepreneurial flair. Research into marketing in small businesses has concluded that it is frequently under-utilised and misunderstood by small business owners/managers. Carson’s study (1990) into small firms in Belfast, discovered that the marketing function is often seen as peripheral to small firm’s requirements. Many small firms, including Wiring Services, manage to achieve high turnover and profit without any formal marketing plans or systems which maybe why the small business owner often questions the importance of marketing unless there is a need for growth or expansion within the firm. However, on the other hand, conflicting information was given by Beam and Carey (1989) which suggested that small businesses are very aware of the need for marketing even if they do not always engage in its activities. The vast majority of marketing literature deals with the application of marketing and marketing planning in terms of the larger firm. Hogarth-Scott et al (1996) state that complex marketing theories and sophisticated formal processes are inappropriate to the small firm as they wouldn’t help the owners understand the markets in which they operate and the owners wouldn’t have the time or patience to digest or implement them. In small firms the owner has to be a generalist and is often involved in every decision from everyday issues such as customer enquiries and financial control to matters which arise less often such as employee recruitment. It is therefore wrong to suggest that they should become marketing specialists (Stanworth and Gray, 1991). Book sbank (1999) developed a four-phase marketing planning model to illustrate how the key marketing principles can be applied to the smaller business. SME’s must utilise the advantages they have over their larger competitors rather than dwelling on the fact that they aren’t able to gain from the same economies of scale and have severe resource constraints. SME’s are often far better at offering a friendly service as they are closer to and can talk to the customer, which is a vital source of competitive advantage (Hogarth-Scott et al 1996). As businesses move through the product life cycle stages towards growth, the need for strategic marketing planning and marketing information increases. The costs of such processes should be weighed against the increases risk and uncertainty which will result is marketing is ignored (Kenny and Dyson, 1989). This brief review of the limited amount of past research into small business marketing available suggests that marketing is important to small business owners and could help to expand firms and make SME’s more successful in the increasingly turbulent and more competitive marketplace. Success is dependant on a strong customer focus (Hogarth-Scott, 1996), therefore small business owners would be expected to understand the need for marketing strategies. RESEARCH METHODOLOGY AND ANALYSIS A case study approach will be adopted in which I will look at a local small enterprise in great detail. Robson (1993) defines case study as’ ‘the development of detailed, intensive knowledge about a â€Å"case†.’ The case study technique has been recommended as a useful strategy if the aim is to, ‘gain a rich understanding of the context of the research and the processes being enacted (Morris and Wood, 1991). This is particularly relevant as one of the objectives of this research study is to appraise existing marketing processes and this can only be executed successfully with a thorough understanding of the small-business marketing topic. Saunders et al (1997) suggest that the case study technique is an extremely worthwhile way of exploring existing theory. Robson (1993) states that the case study approach has considerable ability to generate answers to the questions, why, what and how. The case study approach will aid the research study as it is necessary to discover, why marketing techniques should be adopted in the small business, what techniques and theories are best adapted to the needs of the small business, and how marketing should be implemented on a day to day basis. To complete this dissertation, two ways of collecting data will be utilised by conducting both primary and secondary research. Secondary research involves re-analysing data which has been collected by somebody else for another purpose. This data may not be wholly relevant to the research question but will help me gain background knowledge in small business marketing to help meet the aims and objectives of the dissertation. Secondary data can be either internal or external. Internal secondary data is data produced within the firm for purposes other than marketing decision making (Bellenger and Greenburg 1978). Secondary data, Wiring Services collects to support its day to day operations will be readily available and access to any relevant documents such as financial statements, letters, reports and brochures will not be a problem, as I have worked there a long time and know the owners very well. However when considering validity and reliability, the accuracy of such information must be considered. External secondary data will be collected from academic journals, textbooks, newspapers, Internet sites and perhaps government publications. If the secondary data within the journals are refereed then an academic has already concluded that the data is reliable. The reliability and validity of non-refereed sources must be considering when basing decisions upon them. Sound recommendations can only be made w hen based upon a wide range of in-depth, reliable knowledge of the subject. Extensive secondary research will give the recommendations made substantial weight. New primary research will also be conducted as a part of this dissertation. To design an appropriate research strategy that will meet the aims and objectives set out previously, the information needs should first be identified. Information regarding Wiring Service’s current marketing strategies, customer satisfaction levels and the owners’ aspirations for the firm and are examples of the necessary information. The data required to produce this information also needs to be specified. Secondary data sources will be looked at first, as this is typically the least expensive approach and will provide the theoretical and academic underpinning needed to meet the objectives fully. The nature of the objectives however, require primary data to be collected which will complete the gap between the information needs and the secondary data available. There are two ways to obtain primary data, by communication (i.e. interviews) and by observation. Communication can be quicker a nd more versatile but observation is more objective and accurate. I propose to make use of both to benefit from the advantages of both methods. Case studies usually use a mixed methodology approach and various data collection methods are employed, usually interviews, observation, documentary analysis and questionnaires. This case study approach is ‘unscientific in nature’ and I have decided to make this study wholly qualitative as quantitative data is numerical, collected in a standardised manner and analysed using diagrams and statistics which isn’t suitable to meet the objectives of this study. Qualitative research is any research acquiring data which is not subject to quantification or quantitative analysis. Qualitative research is unscientific, involves small samples and you cannot generalise from it. However it is arguably cheaper and aids understanding of feelings and motivations. The majority of past research into small business marketing have also been qualitative studies. PHASE ONE An interview is a purposeful discussion between two or more people (Kahn and Cannell, 1957). In an exploratory study such as this, in-depth interviews can be very helpful to, ‘find out what is happening and to seek new insights’ (Robson 1993). I will interview the SME’s owners to collect vital contextual data regarding the firm’s current stance on marketing and where the firm sees itself going in the future. Such interviews are associated with qualitative research, and considering the nature of the qualitative information required regarding the respondents thoughts and ideas on marketing principles, I believe the interview situation will be appropriate as it is gives you the flexibility to explore the complexity of the topic. Saunders et al (1997) state that the use of interviews, ‘can help you to gather valid and reliable data which are relevant to your research questions and objectives’. Questionnaires would not be appropriate as responses are usually restricted to the options given and additional questions, which crop up as a result of an interesting answer can’t be immediately asked. With in-depth and semi-structured interviews validity is concerned with the extent to which the res earcher has gained full access to the knowledge and meanings of informants (Easterby-Smith (1991)). High levels of validity are possible with carefully constructed qualitative interviews and to achieve this I will use informant verification. Written accounts of the transcribed interview findings, which will include my own conclusions, will be presented to the interviewees for them to verify the content. This is a form of triangulation and also may bring up new ideas and interpretations, which didn’t immediately occur to the interviewer. Ethnocentrism will be avoided because if any conclusions are incorrectly assumed from what is said, the interviewee has the opportunity to correct the mistake. Reliability is concerned with whether similar results would be obtained if different researchers conducted similar research. In this case, whether alternative interviewers would discover similar information. Therefore interviewer, interviewee and response bias should be eliminated as much as possible and this isn’t drawn attention to in the paper. Reliability is a concern of non-standardised research methods such as in-depth interviews. However, the results are not really intended to be repeatable, as they reflect reality at the time they were collected, in a situation which may be subject to change (Marshall and Rossman 1989). Customers will also be interviewed using a semi-structured technique to ascertain how effectively Wiring Services are meeting the needs of their customers and to take note of any improvements that could be made. Depending upon how many customers take the time to be interviewed, this information may be more efficiently gathered using a focus group or group interview methodology. This will save time and money and also has the benefit of allowing a variety of points of view to be made and the group of around 8-10 people can respond and discuss their views. As only one SME will be investigated, it is highly questionable whether this sample is representative of the whole population. ‘Generalisations about populations from data collected using any sample are based on probability’ (Saunders (1997)). Therefore, the larger the sample size, the more the results can be generalised from. However generalisation is not usually central to the purpose of qualitative data. PHASE TWO The first phase will consist of an ongoing participant observation process. Participant observation is qualitative where ‘the researcher attempts to participate fully in the activities of subjects and thus become a member of the group or organisation (Saunders 1997). It is used to attempt to get to the root of ‘what’s going on’. Having worked for Wiring Services for 17 months full time whilst on placement and part time for almost two years advantage will be taken of the access to information. Here it will be discovered if the intended marketing strategy of the firm is actually carried though and delivered. A diary will be kept of any useful information relating to the marketing processes the firm adopts and any spoken reference made to the topic. Robson (1993) suggests that data collected in this manner be classed as ‘descriptive observation’ and a ‘narrative account’. The owners will be aware of my research as they commissio ned it and have said that they won’t mind me taking notes as and when information arises. This will mean that primary observations will be made and notes taken of events as they happen in a diary. Saunders 1997, states that with participant observation research, data collection and analysis is part of the same process. The rough diary notes will be written up in a more systematic manner with the emphasis on generating a theory to help understanding of ‘what is going on’. Qualitative analysis is problematic, as there is no standardised approach to it. All qualitative data will be analysed in order to understand and manage it. Key themes and patterns will be identified for further exploration to allow me to draw conclusions and make recommendations. This will be done by adopting a phenomenological approach which will not involve categorising or coding the qualitative data as the nature of the information gathered is specific to one company and these approaches aren’t relevant. Transcripts and notes from the qualitative interviews and observations will be used and thoroughly read and re-read them making keynotes from them. In order to make full recommendations of how and if marketing can help the firm expand and grow it is important to establish the firms current position in the marketplace. Information gathered from both the interviews and observations will be applied to Porter’s Model of competitive behaviour to establish if the mo st useful strategy is currently adopted. SWOT and PEST analyses will give an insight into the external environment in which the firm operates and the opportunities and threats posed by external sources. TIMESCALE There is only one deadline for this piece of research, which is the final submission date. In order to manage the time available most efficiently and to avoid stress a gantt chart has been constructed and is contained in appendix 1. ETHICAL CONSIDERATIONS Access to internal information should not be a problem as the owners of Wiring Services fully support this research project. Therefore all observations are overt and no secrecy will be involved. However some of the internal secondary data which I will collect such as financial information may be of a sensitive nature and it is important to keep this information 100% confidential, private and away from individuals who are not permitted to gain such knowledge including other employees. I have already been granted permission to interview the firm’s customers. Throughout the interviews questioning shouldn’t be over-zealous and the situation shouldn’t be stressful for the interviewees. Interviews will be arranged at times suitable to all parties to avoid conflict. The interviewees will be given the right to decline to answer some questions if they prefer. RESOURCES In terms of a budget for this research study, all elements will be relatively inexpensive with no postage costs. Arranging interviews with customers will be carried out over the telephone and permission has been given to use the phone in the office for this purpose. The major cost may be time from work taken out to conduct interviews and focus groups, this will cost Wiring Services money, however the benefits of the study far outweigh this cost. Travel to customers offices’ will be covered by company expenses in the researchers company car. CONCLUSION According to Johnson (1994), research should be: ‘A focused and systematic enquiry that goes beyond generally available knowledge to acquire specialised and detailed information, providing a basis for analysis and elucidatory comment on the topic of enquiry.’ This can be interpreted to mean that all research, whether applied or academic, should be carefully planned and structured with a clear methodology to provide new information which will enlighten the reader. Research Papers on The Effect of Small Firms on the UK Economy and Governmental Policy - Research PaperOpen Architechture a white paperAnalysis of Ebay Expanding into AsiaThe Project Managment Office SystemDefinition of Export QuotasPETSTEL analysis of IndiaInfluences of Socio-Economic Status of Married MalesResearch Process Part OneTwilight of the UAWMarketing of Lifeboy Soap A Unilever ProductBionic Assembly System: A New Concept of Self

Motion and Movement

Motion and Movement Motion and Movement Motion and Movement By Mark Nichol If a word begins with mot- or mov-, chances are that it refers to literal or figurative motion or movement. This post describes many such words. Motion and movement themselves are exemples of this class of word, which stems from the Latin verb movere, meaning â€Å"move.† (The connection for motion and other mot- words is that they derive from motus, the past participle of movere.) Motion and movement both mean â€Å"a change in place or position† and can also refer to physical activities and gestures. Motion also refers to an application or proposal made during a meeting or legal proceedings, and movement also describes an organized effort to achieve a goal or a distinct part of a musical composition. Motion is also a verb describing a signaling gesture or, in a legal context, making a motion. The verb form of movement is move, although move can also itself serve as a noun, referring to changing the position of a game piece or otherwise taking a turn during a game; it is also a synonym for maneuver, as in the phrase â€Å"making a move.† Mutiny, meanwhile, originally meaning â€Å"revolt† but later coming to denote an insurrection of military personnel, also ultimately derives from movere. Moment is, like mutiny, a word with a disguised shared ancestry; it derives from movere by way of movimentum. It generally refers to a brief portion of time or the present time, or a distinctive period, but on its own and as the basis of the adjective momentous, it also has the connotation of importance. (Moment also applies in specialized senses to physics and statistics.) Something that can be moved is mobile and has the capacity of mobility (motile and motility also have this sense); the antonyms are immobile and immobility. Mobile, in addition to referring to a piece of kinetic, or moving, art, is the second element in the compound automobile, the formal alternative to car (which derives from carriage), which is sometimes truncated to auto. Automobile literally means â€Å"self-drive† (in the sense of the driver operating the vehicle himself or herself, rather than the car driving itself, though technology for the latter has been developed). Coinages such as bookmobile (the name for a mobile bookstore or library) and bloodmobile (the name for a mobile laboratory for drawing blood to be donated), as well as snowmobile, have been derived in imitation. Automotive is the adjective pertaining to automobile. To remove is to change the location of something or take it away or eliminate it, and the word is also a noun meaning â€Å"a distance or degree of separation.† Removal is the action or process of removing something. Something that can be removed is described as removable, and the quality of the ability of something to be removed is removability or removableness, though such usages are rare. A motor is a device that enables an object to move or otherwise operate; that word is the first element of compound nouns such as motorboat and motorcycle (and motormouth, slang for a talkative person), as well as the altered compound motocross, which refers to a motorcycling sport and races in that sport. An associated adjective is motive, which describes causing motion. As a noun, motive means â€Å"a reason to do something.† Motive is also a verb, albeit a rare one; its meaning is identical to that of motivate, which means â€Å"give a reason to do something†; motivational is the adjectival form. Commotion (literally, â€Å"with motion†) and emotion (literally, â€Å"out of motion†) both originally meant â€Å"agitation,† but the former word came to mean â€Å"a disturbance,† while emotion eventually applied to mental reactions to stimuli. Emotional and emotive are adjectival forms, emotionally and emotively are the corresponding adverbs, and emote is the pertinent verb, while the slang word emo applies to a subgenre of punk music emphasizing anguish and screamo is a more intense variant. Commotion, by contrast, has only the rare verb form commove. Promotion (literally, â€Å"forward movement†) refers to advancing something by advocating for or publicizing it or advancing someone by giving the person greater authority and responsibility; the verb form is promote, and promotional serves as an adjective in the former sense. Premotion is a rare word referring to movement before another movement, sometimes in the religious context of a divine impetus to act. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:12 Signs and Symbols You Should KnowBody Parts as Tools of MeasurementI wish I were...

Genghis Khan's Conquest and its impact on the Society Essay

Genghis Khan's Conquest and its impact on the Society - Essay Example Genghis Khan was first called Temjin in honor of a Tartar enemy his father had recently defeated. When the boy was nine, he was betrothed to Brte, who belonged to the Konkirat tribe - according to the rules, he was supposed to live there until he reached the marriageable age of 14. But rival tribal members killed his father, therefore, Temjin returned to his family. This gave Temjin a claim to be the clan's chief, though his clan refused to be led by a boy and soon abandoned him and his family. They were forced into exile: for the next few years, Temjin and his family lived the life of impoverished nomads, surviving primarily on marmots and other small game. They barely survived the harsh winter, but then, another tribe raided their camp and took Temjin prisoner, placing a heavy wooden collar around his neck to prevent escape. However, Temjin managed to free himself, return to his tribe, and by his early teens, gain the reputation as a furious warrior. Around the age of 16, Temjin at last married Brte, thus he began to forge cooperation among the many clans and tribes through diplomacy. While the number of the young leader's alliances were still small, a rival tribe, the Merkits, raided Temjin's camp and kidnapped his wife. Temjin called on his friend and later rival, Jamuka, for aid. ... He then allowed survivors to choose between joining his forces or being put to the sword. Another key to his success was an alliance with his father's blood brother (anda), Toghril Ong-Khan, Khan of the Keraits, which were another tribe. Eventually, relations between Temjin and Toghril soured (as with Jamuka), which led to a war that left Temjin victorious. Thus, during this period he endured many hardships, the years between 1185 and 1206 were the most difficult years in his life. Nevertheless, it only made him stronger - using his personal charisma, and strong will Temjin managed to unite the tribes into a single federation by 1206. It was a turning point for the Mongols, who had a long history of internecine, dispute and economic hardship. At a Kurultai, a council of Mongol chiefs he was acknowledged as "Khan" of the consolidated tribes and took the name Genghis Khan (variously defined as "Universal Lord," "Rightful Lord," or "Precious Lord", Oceanic Ruler or Resolute Ruler) (Man 49, 204; Ratchnevsky 5-37; Weatherford 10-37, 92). 2. Years of conquest. Although Genghis Khan now ruled the whole Mongolia, he was not content to remain there. At the time of the Kurultai, when Genghis obtained his title, the Mongols were involved in a dispute with the Tangut Empire of Xi-Xia (it comprised much of northwestern China and parts of Tibet), which demanded tribute from them. This campaign lasted form 1207 until 1210 with the Xi-Xia ruler submitting to Genghis Khan. In 1211, Genghis Khan led his armies against the Jin (or Chin) Dynasty that ruled northern China in order to prevent them from challenging the Mongols for territory and resources. The Mongol army crossed the Great Wall of China in 1213, and in 1215 Genghis besieged, captured, and sacked the Jin capital of

Discuss the themes expolred in George Eliot's Adam Bede Essay

Discuss the themes expolred in George Eliot's Adam Bede - Essay Example She lived in a male dominated society and which is why she was forced to satisfy her desire of writing by acquiring a Pseudonym, which was again a male name â€Å"George Eliot†. She was a rebel and her novels were not fantasies but were based on real life experiences. In this novel she has explored various themes like – Class Discrimination, Love, Motherhood, Identity of Women, Human Infanticide, Industry, Nature, Adultery and Reputation in the society. Every character in Eliot’s novel bears some kind of significance. Each one possesses certain traits that make readers understand how a person should be or should not be. As every character unfolds in the novel, we find how skillfully, Eliot has dealt with different themes or issues in the form of events or happenings in the lives of those characters. Every character is the personification of every theme, which the writer intends to convey to the readers. Adam Bede, the protagonist of this novel is a carpenter by profession. He is a very lovable character, good looking and is a true moralist. He is described to have extra-ordinary skills in carpentry. He falls in love with Hetty Sorel, the orphaned niece of Mr. Poyser. Mr and Mrs. Poyser feel that Hetty and Adam would make a good match, as they both belong to the same social class. On the other side, Captain Arthur Donnithorne, who is the grandson of the Squire Donnithorne also is in love with Hetty. He is physically attracted towards her but suddenly changes his mind and thinks that it would not be good to continue his courtship with Hetty, who belongs to a lower class than his. Hetty too loves Arthur and dreams of marrying Captain Arthur and becoming a gentlewoman. She dreams of the riches and the respect she would be getting after marrying Arthur. Thus we come to know that marriage was moreover based on social class than love. Before marrying every person thought of the reputation or the standard of his or her partner. Thus we see that Eliot has

Why the Labout Party Took Long to Make Itself Electable after 1979 Essay

Why the Labout Party Took Long to Make Itself Electable after 1979 - Essay Example The Labour party was founded on democratic socialism. As a result, it had close affiliations with trade unions (Lyman 1957). As a matter of fact, the party was founded so as to fight for the rights of the workers. The party rose from its humble beginnings in 1990 to form its first government under Prime Minister Clement Attlee. Labour party was in office from 1945-1951. This government was the most radical of all British governments to have come into office in the 20th Century. It strived to implement the theories espoused by John Maynard Keynes, among others. This government nationalized key industries where it had majority stake. An example of such industries was banking; where the bank of England was taken back by the government. The same case happened with mining, telecommunications and transport, steel, railway and canals industries. They believed the government had to have a hand in the running of vital industries, an idea that seems so out of place in the era of rapid privatiz ation (Lyman 1957). The Attlee government also instituted the N.H.S (National Health Service). This is a program of socialized medicine that is the envy of the world today. This scheme made affordable healthcare accessible to the extremely poor people in the society. The Attlee government was also behind the slow dismantling of the British Empire. Independence was granted to several colonies, most notably India, the jewel in Britain’s imperial crown. The party went on to lose the 1951 general election to the Conservatives, and spent several years in opposition until Labour’s Harold Wilson was elected Prime Minister in 1964. Harold Wilson’s administration also reinforced the idea of ‘labour’ as the true Leftist party by putting in place sweeping social and educational reforms. Key among them was the legalization of abortion and homosexuality. On the educational front, comprehensive education was made accessible to millions through the creation of the Open University. This is another idea that has been replicated by the rest of the world. Even with such positive changes, Labour party was voted out of office in 1970. The party had inherited a large trade deficit that triggered a currency crisis in which the pound was severely weakened. The party was to return to power again in 1976 under James Callaghan. This administration was tirelessly trying to battle the economic crisis present at that time. It ruled with a slight majority in the Commons. Internally, the party was split down the middle over Britain’s membership of the European Economic Community, E.E.C. The issue had to go to referendum. The public showed its overwhelming support for Britain’s continued membership with a two thirds majority. By this time, inflation stood at a staggering 23%. The government successfully lowered inflation by a policy of wage restraint to a rate of 7%. However, this brought cracks in the relationship between Labour and the trade u nions who wanted wages to move only in one direction, up. To shelter ordinary Britons from this economic storm, the Labour government presided an era of rising pensions coupled with massive subsidies on food items (Lyman 1957). This was aimed at to protecting the tiny incomes that had already been decimated by inflation in the rest of the economy. The government sauntered on and introduced several welfare schemes to protect the extremely poor. Pensions of the disabled were significantly increased, and employment legislation ensured that people could be hired even for a short time. Pregnant women were also granted leave. Workplace inspection was prioritized to prevent workers from hazardous working conditions. Unfair dismissal was also curbed through Industrial Tribunals. While the

Juvenile Runaways Essay Example | Topics and Well Written Essays - 1750 words

Juvenile Runaways - Essay Example Sometimes police deal with juvenile runaways in cases pertaining to child abduction, child abandonment, child abuse or neglect, underage drinking, child sexual exploitation, prostitution, shoplifting, drug dealing, murder and many such illegal activities. 'According to data compiled by the Substance Abuse and Mental Health Services Administration, 4.5 million children "regularly" use tobacco products, and 20 percent use alcohol.'(Daniel Macallair) The example of a thirteen year old girl, Helen who has already killed a man is frightening. She ran away from her aunt's house to stay with a gang. 'I was with my homies and we saw one of the MS scum who had killed my homegirl,' Helen recalls. 'I stuck this knife into his back and he fell. We kicked him and crushed his head with a brick. Then we pushed his body into a ditch. I was covered in blood. Revenge is sweet,' she said. Her friends smiled. (Sandra Jordan, 2002) Another example is of two juvenile runaways who were trying to illegally immigrate to the US along with a kidnapper. 'Yuma Sector Border Patrol agents rescued two juvenile runaways and arrested an alleged kidnapper Monday after they entered the United States without having been inspected at a port of entry.'(Yuma news) These sorts of incidences are not uncommon these days. The term 'runaway' is specially identified with juveniles when they are absent from home or substitute care, for example placements, such as foster care or group homes without permission. Runaways were once believed to be juveniles seeking adventure or rebelling against mainstream values and the authority of their parents. But more recently, runaways have been regarded as victims of dysfunctional families, schools, and social service institutions. Runaways are usually running away from a problem they do not know how to solve, rather than "running to" an environment they imagine being more relaxed and exciting. "There were approximately 1.7 million juvenile runaway episodes in 1999. In 1999, 150,700 juveniles were arrested for running away. Only about one-third of these juveniles were actually "missing," meaning that their parents or caretakers did not know where they were and were concerned about their absence. Only about one-fifth of all runaway episodes were reported to police. Most runaways are older teenagers, ages 15 to 17, with only about one-quarter ages 14 and younger. Juveniles of different races run away at about the same rates and boys and girls run away in equal proportions. Although juveniles from all socioeconomic statuses run away, the majority are from working-class and lower-income homes, possibly because of the additional family stress created by a lack of income and resources. Blended families also experience additional stress, which may explain why juveniles living in these settings are also more likely to run away. Runaway rates are similar for juveniles in urban, suburban, and rural settings." (Kelly Dedel, p1) The law enforcement officers encounter runaways, whether reported missing or not, through a number of activities, for example while patrolling areas where runaways congregate or while investigating missing persons reports, or during criminal investigations in which juveniles were either perpetrators or victims. Despite their interest in protecting children's safety, police often assign a low priority to

Week 6_ DQ Essay Example | Topics and Well Written Essays - 750 words

Week 6_ DQ - Essay Example It is considered to be approximately 500 times the 3G speed. In addition, it applies internet protocol to make the connection and communication reliable. The levels of data transfer between the two networks differ. While third generation network can support 144 kbps, the fourth generation network do not have an exact rating but rather uses a series of standard depending on availability. In terms of coverage the 3G network outdo the 4G network by far since it is only a small number of centers in big cities that have implemented the lather whereas the 3G use is almost global. The stumbling block that affects the spread of 4G is the need for creation of more cell site that will accommodate it (Agbiny 2009) One strength that 4G has over 3G is its ability to accommodate and support large files. Making a video phone call is possible with the aid of high speed. In addition, one can download a video which is of high quality from the site such as YouTube and the download process will be uninterrupted. More so, one call also uploads large files directly via the 4G enabled phones with a lot of ease. Another difference is the frequency at which the two operates, while 4G runs at 1800 MHz and above; 3G has the highest frequency of 900 mhz. this implies that 4G can operate on dual band since it has short range. If the two are operating on the same network, 4G has higher speed of data transfer but when it comes to transferring of data through more than one media, 3G is averagely faster since it has a speed that is higher than 4G in some medium. Whereas many people go for 4G because of the misconceived idea that they are faster than 3G, it has a number of disadvantages since its application is still under taste. This is evident in the use of AT & T which is a 3G but provides a higher rate of data transfer than MetroPCS which is a 4G (Zheng2009 PBX or private branch exchange is a telephone switching system that belongs to a private

Business Ethics Essay Example | Topics and Well Written Essays - 250 words - 5

Business Ethics - Essay Example Since they are morally responsible, there is a greater need for them to act in ethical manners than if their actions caused no harm to anybody. One example could be international trade and the food industry. Ethically speaking, a lot of food from third-world countries is problematic because it is farmed using slave or child labor, or both. So if there were a major food company like Hershey’s which bought their cocoa through unethical channels, that company would be having a very negative effect on people who were being forced to farm cocoa beans. This would be an unethical act, and one that would effect society at large as well. On the positive side, though, there are many companies who sponsor elementary schools when purchases or made, or who sponsor community-oriented events and initiatives. In this case, the organizations can be good moral agents, as well as â€Å"top corporate citizens† who have made sure that they act ethically as well as just out of a sense of what is economically good for their company (Ferrell, Fraedrich, Ferrell

Week 6_ DQ Essay Example | Topics and Well Written Essays - 750 words

Week 6_ DQ - Essay Example It is considered to be approximately 500 times the 3G speed. In addition, it applies internet protocol to make the connection and communication reliable. The levels of data transfer between the two networks differ. While third generation network can support 144 kbps, the fourth generation network do not have an exact rating but rather uses a series of standard depending on availability. In terms of coverage the 3G network outdo the 4G network by far since it is only a small number of centers in big cities that have implemented the lather whereas the 3G use is almost global. The stumbling block that affects the spread of 4G is the need for creation of more cell site that will accommodate it (Agbiny 2009) One strength that 4G has over 3G is its ability to accommodate and support large files. Making a video phone call is possible with the aid of high speed. In addition, one can download a video which is of high quality from the site such as YouTube and the download process will be uninterrupted. More so, one call also uploads large files directly via the 4G enabled phones with a lot of ease. Another difference is the frequency at which the two operates, while 4G runs at 1800 MHz and above; 3G has the highest frequency of 900 mhz. this implies that 4G can operate on dual band since it has short range. If the two are operating on the same network, 4G has higher speed of data transfer but when it comes to transferring of data through more than one media, 3G is averagely faster since it has a speed that is higher than 4G in some medium. Whereas many people go for 4G because of the misconceived idea that they are faster than 3G, it has a number of disadvantages since its application is still under taste. This is evident in the use of AT & T which is a 3G but provides a higher rate of data transfer than MetroPCS which is a 4G (Zheng2009 PBX or private branch exchange is a telephone switching system that belongs to a private

Enterprise Resource Planning Systems Essay Example | Topics and Well Written Essays - 2000 words

Enterprise Resource Planning Systems - Essay Example Although ERP has been the cornerstone of the success stories of most companies from several years, there has not been a unified definition for the term ERP. The absence of a single definition is due to the intrinsic complexity of the motive behind ERP implementation. According to the PC Magazine, "ERP is a concept that aims at utilizing an integrated IT system, which serves all departments within an enterprise" (PC Magazine, 2007). The definition implies that an ERP system is not a custom software, but a packaged software that a company can configure to interface with its own IT systems and business processes (finance, logistics, HR, manufacturing etc). Some of today's leading ERP vendors are SAP, Oracle and Microsoft. Although its implementation has taken various forms, the essential concept of ERP has remained the same. Today ERP has become a worldwide industry standard term for the broad set of activities supported by multi-module application software that helps a manufacturer or other business manage the important parts of its business, including product planning, parts purchasing, maintaining inventories, interacting with suppliers, providing customer service, and tracking orders. ERP can also include application modules for the finance and human resources aspects of a business (EC Council, 2002). ERP is a standaERP Customization: The First Step to Success ERP is a standard software package, and like any other standard software package aimed at automating an anonymous industry; it must be tailored to the specific requirements of the business domain in which it is being used. According to Gartner Group (1997), the scale of Business Process Re-Engineering and customization account for the maximum reasons for ERP implementation failures. Therefore customization of the ERP software is a primary and a critical step in ERP implementation. Two types of tailoring methods can be applied to customize the ERP software to the specific business. Customize the ERP package to suit the business process. Business Process Re-Engineering: Customizing the Business Process to suit the ERP package. In the first scenario, the company buys the off-shelf ERP package, and customizes the software based on the business rules and policies defined by the company. The second scenario is the one that is most commonly applied. In this customization strategy, the company re-engineers its business processes to match the vendor's ERP logic. It is not essential that all the business processes of the company be re-engineered. The company performs BPR on only those business processes that are currently not in tandem with the philosophy of the ERP package. ERP implementation and BPR activities should be closely connected. ERP implementation should involve the analysis of current business processes and the chance of reengineering, rather than designing an application system that makes only the best of bad processes (Scheer & Habermann, 2000). Current ERP Technology Most current ERP software packages are based on 3-Tier Client Server Architecture. The 3 tiers of this architecture are: User Interface: Contains the GUI that receives user input. Business Logic: These are servers

Aspects of contract and business law Essay Example for Free

Aspects of contract and business law Essay Identify the legal criteria for offer and acceptance in a valid contract A contract is defined as a legally binding agreement and are very important in business. This is because: * it is risky to enter into a business arrangement without some form of contract * this is because, in the event of something not going as planned, a business contract is your safety net * without a business contract that stipulates the procedures, policies and expectations of the concerned parties, it is also likely that a dispute will arise in the course of the transactions * a broken contract can result in a law suit or an out of court settlement and the payment of damages caused by the breech of contract There are many different types of contracts. The main elements needed for a standard contract are: Offer Acceptance Capacity Consideration Offer And Acceptance Offer An offer is a definite promise made by an offeror to an offeree about the agreement made. They make this promise with the intention that it shall become binding or legally enforceable as soon as it accepted by the person receiving the offer (the offeree). Acceptance A valid offer must be accepted by the offeree to the contract. In normal circumstances, acceptance of the offer must be communicated to the person making the offer, (the offeror). Acceptance of an offer must be in the form specified in the offer. This can be both written or oral. An example of an offer and acceptance would be: A vending machine. The machine is offering you the items and you are choosing whether to accept the offer by putting your money into the machine to purchase the item. A person going into a shop to purchase an item, they would pick up the item and take it to the till to pay. When the customer, the offeror, hands the shop keeper the money they are making an offer, as soon as the shop keeper, the offeree, accepts the money they are showing acceptance. Sometimes the situation can just be as simple as this and no words have to be spoken. Invitation to treat There is a big difference between an offer and acceptance and an invitation to treat. An invitation to treat is an indication that a person is prepared to receive offers from another person. In this sense, treat means to trade or to do business. The person who is available to receive an invitation to treat can accept or reject the offer until the final moment of acceptance. An example of invitation to treat would be: Goods displayed, with a price ticket attached, in a shop window or supermarket; the customer can make an offer to buy the product, this can then be accepted or rejected by the seller up to the point of sale. Products advertised in catalog, brochures, Internet etc, even if the word offer is used by sellers to promote their goods. An offer must be distinguished from an invitation to treat. Carlill vs carbolic smoke ball company (1892) The carbolic smoke company placed an advertisement in newspaper to tell people of their new flu remedy. The advertisement stated that it would pay  £100 to anyone who took the remedy for 14 days but still got the flu. Mrs carlill used the remedy but unfortunately still got the flu, and made a claim against the company for the money. But the smoke ball company refused to pay the money. The company tried to claim that the advertisement was an attempt to make an offer to the whole world which meant communication of it was impossible. Normally an advertisement in the newspaper or on television etc, would be an invitation to treat, but in this case as the company had actually gone out of their way to put money into the bank they lost the argument, and it made it an offer and acceptance. The company had made an offer to the whole world and mrs carlill choose to accept their offer meaning they had to pay her as a contract had been made. Counter offers Counters offers are offers that are made and then gone back on and adjusted. As soon as a counter offer is made it voids the original contract. For example, if I want to buy a car and the offeror offers it to me for  £5000 and I choose not to accept as it is too high, but then to counter offer by offering them a lower price for it and then the original offeror chooses not to accept my offer, and I then say okay I will pay  £5000 and then they say no sorry, you can have it for  £5500. This is a counter offer, as I rejected the original offer and then by counter offering I made the original offer void, and then they can make a new offer. Task two (p2) Explain the law in relation to the formation of a contract in a given situation A contract comes in to existence when the offer that has been made by the offeror is accepted by the offeree. Contracts can be written or verbal/oral. A verbal contract is when two parties agree through the spoken word and therefore bound by a verbal agreement. This is often done between friends or business people that know each other well enough to agree to be bound legally on a spoken word or a hand shake. An example of this could be, I will wash your car for ten pounds, okay thank you very much. Written contracts are much more common in the work place. It is much easier and simpler for people to be bound by the terms of a written contract, where the details of the contract are included in a document signed by each party, (the offeree and the offeror). These can range from relatively simple agreements to much more formal contracts signed by the parties. Some examples of these could be, the sale of land, regulated credit and hi agreements and employment. Sometimes, a written contract can be much more beneficial and could be a lot safer to use, some examples why are: * A well written, clear, concise contract can avoid customer disputes and complaints. The contract should make clear both parties rights and regulations and obligations. * The subject matter can be easier to understand in a written contract. * Written contracts can specify delivery times, deadlines etc. * It is easier to put down the payments terms in a written document. * A written contract can provide alternative methods for the settlement of certain disputes. Also there is standard form contracts. Consideration Under contract law, the agreement between the parties will not in itself create a legally binding contract. There must be some degree of consideration between the parties for a valid contract to take place. Consideration is what one party to a contract will get from the other party in return for performing contract obligations. A contract is based on the exchange of promises. Each party to a contract must be both a promisor and a promisee. They must each receive a benefit and each suffer a detriment. This benefit or detriment is referred to as consideration. Consideration must be something of value in the eyes of the law. This excludes promises of love and affection, gaming and betting etc. A one sided promise which is not supported by consideration is a gift. The law does not enforce gifts unless they are made by deed. An example of this would be, An event organiser promises to pay a band  £1000 if they sing at an event. The consideration for the event organisers promise would be to pay band if they promise to play at an event. The consideration for the bands promise to play at the event is the event organiser to pay the band  £1000. Consideration can take two forms: * executed consideration an act in exchange for a promise, such as a reward case where the person making the offer promises to pay the reward upon the act of the act being completed. * executory consideration the parties exchange promises to perform acts in the future, most contracts begin this way. For example, a seller promises to deliver to a buyer as a result of the buyers promise to buy at the agreed price. Consideration from the buyer is the promise to pay the price on completion. There are 5 rules of consideration, which are, 1) consideration must not be past 2) consideration must be sufficient but need not be adequate there is no requirement that the consideration must be market value, providing some of value is given eg  £1 given in exchange for a house would be valid, the courts are not concerned with whether the parties have made a good or bad bargain 3) consideration must move from the promise if a person other than the promisee is to provide the consideration, the promisee can not enforce the agreement Tweed one v Atkinson (1861) A couple were getting married and the father of the bride entered into an agreement with the father of the groom saying that they would each pay the couple a sum of money. Unfortunately both the father of the bride and the father of the groom died without paying any money. The groom then made a claim against the executor of the will. The claim failed as the groom was not party to the agreement and the consideration did not move from him. Therefore he was not entailed to enforce the contract. 4) an existing publics duty will not amount to a valid consideration where a party has a public duty to act, this can not be used as consideration for a new promise 5) an existing contractual duty will not amount to valid consideration if a party has an existing contractual duty to do an act, this act can not be used as consideration for a new promise Capacity Capacity is the legal power to enter into a contract. Who does not have the legal capacity? * minors do have limited capacity * bankrupts * incapacitated persons do have limited capacity For example, minors. Legal rules have been developed to protect minors from contractual liability and to allow them to also enter into agreements in limited circumstances. There are two types of contract that bind minor when dealing with adults, supply of necessary goods employment Also incapacitated persons are unable to enter into a contract. People suffering from a medically diagnosed mental health condition cannot enter into a valid contact as it is believed they do not have sufficient mental capacity to understand what it is they are doing. Also if the person is intoxicated and able to prove they were at the time the contract came into place they are seen as an incapacitated person and are unable to legally enter into a contract. Privity of a contract The doctrine of private means that a contract cannot confer rights or impose obligations arising under it on any person except the parties to it. Under common law only a promisee may enforce the promise meaning that if the third party is not a promisee they are not a privy to that certain contract. It is a legal concept denying third parties the right to sue on a contract. Price v Easton (1833) This case involved a three way argument. Basically Easton agreed with X that he would pay Price for the work that X had done. They completed the work and Easton refused to pay Price the money, Price tried to sue Easton but he failed. This was due to private of a contract. The contract was made between Easton and X therefore Price was not a privy to the contract. Task Three (p3) Describe the law with respect to misrepresentation in a given situation. Misrepresentation is a false statement of fact made by one party to other party before the contract is made with a view to inducing the other to enter it. For example, one carful owner this statement is very misleading as you would expect that only one person has owner the product before and has been very careful with it, but this statement really could mean, it may have only had one careful owner but had ten bad owners. This statement is not lying it is just stating a fact and leaving out important detail therefore this is an example of misrepresentation. Once it has been established that a false statement has been made and that it induced the contract, it is necessary to determine the type of misrepresentation in order to determine the available remedy. There are different types of misrepresentation. For example, Fraudulent A person will be liable for fraud if they make a statement which they know to be false or they have no belief in its truth or they are reckless or careless whether it is true or false. For example, Lapland new forest produced a website showing fantastic winter scenes. Unfortunately, the photos on the website were not taken at the park and customers were hugely disappointed when they arrived at the resort to find it is not at all like the website, many demanded their money back. In 2009 the owners of the park appeared in court and were charged with fraudulent misrepresentation. Innocent a false statement made by a person who had reasonable grounds to believe that it was true, not only when the contract was made but also when the contact was entered into. Negligent A person can be liable when they make a false statement and have no reasonable ground for believing the statement to be true. In the situation given I believe that it is negligent misrepresentation as Esso had no reason to believe that the statement given by their experienced representative was true at the time or the time the contract was entered into. I think the representative gave a false statement to get Martin to enter into the contract. I think Esso were inducing Martin into entering the contact, although, Martin would have expected the statement to be correct as it was an experienced representative for Esso who gave the statement he would have thought that they would be a reliable source so he probably did not do any checks on the land and just thought their word for it. Task Four (m1) Analyse the impact of the requirements for a valid contract in a given situation. 1) Mr Baron You have not entered into a valid contract as Mrs Anderson did not accept your offer. She informed you that she intends to sell her car at a certain price and you said you would like to buy it. There is o evidence that offer and acceptance has taken place here therefore no contact was made. 2) Mr Cunningham Although the seller offered you the product at  £900 as soon as you offered him  £800 the contract was broken. This is because of counter offer taking place. Even though you were prepared to pay the full price in the end, you had broken the contract by counter offering him therefore it is his choice whether to sell the product or not and whether to enter into another contract with you. 10) Mrs Lawrence (I wasnt sure if the garage checks/services the car before they sell it on so I did two explanations) This is a case of fraudulent misrepresentation. Before the car was sold to you, the car sales showroom should have checked the car to make sure everything they were stating about the car was correct. Therefore they should have known that the mileage was significantly higher when you purchased it. This is a case of innocent misrepresentation. At the time when the car sales showroom sold the car to you they did not know that the mileage was significantly higher therefore it can not be seen as their fault as they were lead to believe that the statement they were giving was true.

The Jungle Analysis Paper -- essays research papers

The Jungle Analysis Paper   Ã‚  Ã‚  Ã‚  Ã‚  America, by the turn of the twentieth century, was regarded as the â€Å"Land of Opportunity,† and lured thousands of immigrants. The foreigners that fled to the United States were in search of new lives; better lives. America was at the age of industrialization, and the economy was shifting from agriculture to factories. There were jobs in the factories available to un-skilled workers, which were the majority of the immigrants. And industrialists had no problem finding a way to exploit the workers lives.   Ã‚  Ã‚  Ã‚  Ã‚  The migration of Americans from farms to cities and the massive amount of immigration provided an abundant supply of cheap labor. Industrialists saw no economic sense in a hazardless workplace; an injured worker was easily replaced by another. Wages were kept low because there was always another worker willing to work for lower wages. The hiring of women and children as well as men created an excess  Ã‚  Ã‚  Ã‚  Ã‚  supply of labor; leaving every worker commanding low wages.   Ã‚  Ã‚  Ã‚  Ã‚  Inadequate wages for workers forced all members of the family to work in the factories. Children as young as eight years old worked. Wages were paid hourly and there were few limits as to how many hours workers were allowed to work. A family’s income was still low considering the amount of hours they worked. As a result, multiple families shared small apartments and living con...

Comparing Rocking-Horse Winner, Prussian Officer, and Second Best Essay

Differences in Rocking-Horse Winner,  Prussian Officer, and Second Best Works by the same author often show the repeated use of certain words, images, or plots. In five short stories by the author, D.H. Lawrence, differences between social classes are the basis for conflict and provide the foundation for taboo relationships. These five stories are "The Rocking-Horse Winner," "The Prussian Officer," "Second Best," "The White Stocking," and "The Daughters of the Vicar." The inclusion of the motif of class differences in these particular works often leads to acts of violence or tragedy as the outcome. In "The Rocking-Horse Winner," a relationship forms between the pseudo- aristocratic Paul and his family's gardener, Bassett. Paul's family is not by any means rich, but "they felt themselves superior to anyone in the neighborhood." Bassett, in contrast, is a young war veteran turned gardener with a passion for horse racing. It turns out that this passion is shared by Paul and his uncle Oscar, as well. Oscar is at first disapproving of the relationship between "old man" Bassett and his nephew, but the love for horse racing and gambling puts them on the same level. The class difference between the men is used by Lawrence to show that debt and greed are universal desires — they are not confined to the lower classes. The fatal climax of the story is sadly also its end. When Paul falls off of the rocking-horse and lies dying in his bed, his mother is brought down from her imaginary pedestal of social superiority and allows Bassett (with whom the boy's "intense hours" were spent) t o visit with him. The story ends tragically with social differences being readily apparent. "The Prussian Officer" is similar to "The Rocking-Horse Wi... ...is a result, whether direct or indirect, of tragedy and/or violence. "The Rocking Horse Winner" and "The Prussian Officer" describe the brutish deaths of the protagonist, while "Second Best" shows the perversity of a cross-class mating ritual. "The Daughters of the Vicar" is a tragedy due to the death of a character as well as the sentencing of the two heroes to a life of seclusion and tribulation. Motifs can come in many forms, and the stories of D.H. Lawrence can be linked in a variety of ways. Interestingly enough, as illustrated by this essay, one of the strongest links has to do with the differences between people and the problems that relationships between them can cause. Works Cited: Lawrence, David Herbert. "The Rocking-Horse Winner". Literature: Reading, Reacting, Writing. Ed. Laurie G. Kirzner and Stephen R. Mandell. Forth Worth: Harcourt, Inc., 2001 Comparing Rocking-Horse Winner, Prussian Officer, and Second Best Essay Differences in Rocking-Horse Winner,  Prussian Officer, and Second Best Works by the same author often show the repeated use of certain words, images, or plots. In five short stories by the author, D.H. Lawrence, differences between social classes are the basis for conflict and provide the foundation for taboo relationships. These five stories are "The Rocking-Horse Winner," "The Prussian Officer," "Second Best," "The White Stocking," and "The Daughters of the Vicar." The inclusion of the motif of class differences in these particular works often leads to acts of violence or tragedy as the outcome. In "The Rocking-Horse Winner," a relationship forms between the pseudo- aristocratic Paul and his family's gardener, Bassett. Paul's family is not by any means rich, but "they felt themselves superior to anyone in the neighborhood." Bassett, in contrast, is a young war veteran turned gardener with a passion for horse racing. It turns out that this passion is shared by Paul and his uncle Oscar, as well. Oscar is at first disapproving of the relationship between "old man" Bassett and his nephew, but the love for horse racing and gambling puts them on the same level. The class difference between the men is used by Lawrence to show that debt and greed are universal desires — they are not confined to the lower classes. The fatal climax of the story is sadly also its end. When Paul falls off of the rocking-horse and lies dying in his bed, his mother is brought down from her imaginary pedestal of social superiority and allows Bassett (with whom the boy's "intense hours" were spent) t o visit with him. The story ends tragically with social differences being readily apparent. "The Prussian Officer" is similar to "The Rocking-Horse Wi... ...is a result, whether direct or indirect, of tragedy and/or violence. "The Rocking Horse Winner" and "The Prussian Officer" describe the brutish deaths of the protagonist, while "Second Best" shows the perversity of a cross-class mating ritual. "The Daughters of the Vicar" is a tragedy due to the death of a character as well as the sentencing of the two heroes to a life of seclusion and tribulation. Motifs can come in many forms, and the stories of D.H. Lawrence can be linked in a variety of ways. Interestingly enough, as illustrated by this essay, one of the strongest links has to do with the differences between people and the problems that relationships between them can cause. Works Cited: Lawrence, David Herbert. "The Rocking-Horse Winner". Literature: Reading, Reacting, Writing. Ed. Laurie G. Kirzner and Stephen R. Mandell. Forth Worth: Harcourt, Inc., 2001

Kudler Fine Foods Frequent Buyer Program Essay

The intent behind the development of Kudler Fine Foods Frequent Buyer Program is to increase the level of customer loyalty. The system will be broken down into two different levels; the frequency of a buyers shopping with Kudler Fine Foods and the amount of money that the buyer spends with each purchase. A program like this is typically used as a marketing strategy that is â€Å"enabled by point-of-sale technology to record and store customer purchases in exchange for rewards’ (Appel, p. 156, 2006). A web-based shopping program will be used to enhance the Frequent Buyer Program for Kudler Fine Foods. This will be achieved by applying web-based advertising. A projection of frequent buyers growth is expected on the initial employment of the frequent buyer program. It is the estimate of the Sales and Marketing Department that there will be a 5% growth within the first 12 months of this program. The department has also conducted an analysis considering what legal courses of actions, if any, Kudler Fine Foods will need to take to ensure the success of this program. Legal Considerations A study of the consumer trends in this area will have to be conducted. The will enable the Sales and Marketing Department to allow for a smooth and functional program and give them an idea on how to better market the product. â€Å"Market research and demographics data can be used to better target products and produce better or customized products; such data are becoming increasingly valuable: (national Research Council, p. 156, 1994). Some of the legal issues that will be taken in to consideration are costumer privacy as this will have an increased attention in response to the initial data that we will be requesting. It is important that Kudler Fine Foods incorporate some sort of privacy statement into the initial request form stating that the information will not be shared with anyone outside of Kudler Fine Foods, and state the basic reason of why Kudler Fine Foods is requesting such data. Employees of Kudler Fine Foods will need to be trained on the proper handling of such data and what ramifications can happen in the event that costumer information is released without the expressed consent of the costumer. Ethical Considerations The intent of the Frequent Buyers Programs with Kudler Fine Foods is to be one of electronic commerce application. An e-commerce program can provide Kudler Fine Foods another level of costumer shopping and potentially receiving new customers for Kudler’s. As the program grows so will be profit margins of the company. However, internet security will have to be in the foremost thought of the IT Department in the development stages through the employment of the Frequent Buyers Program launch. The IT systems employed will â€Å"gather personal data about customer bases, and use it to support vital functions, such as the authentication of individuals requesting service, verification of credit and accounting information, delivery of services and goods, marketing, decision-making and law enforcement† (Appel, p. 156, 2006). Security Considerations The design and development of the database should not solely be focused on the access to and the protection of the personnel identifiable information that is being stored of the database. This information should be considered sensitive as it could be access in the attempt of identification theft or other forms of fraud. Programs of the nature have shown that they release they sensitive information to third party buyers. (Appel, 2006). Purchases that an individual makes should be held in a private and secure location and should not be shared with anyone outside of Kudler Fine Foods. An implementation of this should help ease a buyers concern that we are sharing their information with anyone who does not need to have it. The development of Kudler’s e-commerce site should be designed to fully secure. This is to help any unethical occurrences form happening; however, it will not prevent them from being attempted. Financial Analysis This initial cost of the startup of this program will be a minimal impact on Kudler Fine Foods. The initial advertisement effort will be done via social media; the companies Facebook page and Twitter account, email and word of mouth. Allowing for a reward system for costumer referrals can be used for current and new customers as the programs is employed and continues to grow. Rajiv and bell argue â€Å"customer retention costs are generally lower than customer acquisition costs, companies are better of focusing attention on their more loyal customers especially since the top 20% of customers account for 80% of revenues and often more than 100% of profits† (p. 180, 2003). Kudler Foods could reduce their marketing expenses by using a customer loyalty system through the use of rewards. The sales increase from this program should be reflected by the increase of new customers and the increased returning customers increased spending. The use of seasonal promotions only available to costumers enrolled into the frequent buyers program could also help in increased sales profits. Conclusion A frequent shopper program can be a successful tool is used correctly by a company. The difficult task will always be bringing in new costumers. This program should allow for the retention of existing customers with Kudler Fine Foods. A rewards points system should be used for the exchange of costume items only available to customers enrolled in the frequent shopper program. This will entice customers to remain loyal to the company and refer the friends and family to the program. The increased awareness of the customers privacy should always stressed from the designing of the program, through the implementation and further in the continuing changes of the program. Ensuring that the customers understand that their information is not shared with any third party organizations and that their information will help in the advancement of this program should minimize conflicts. The paramount concern should always be information security and privacy of customers identifying information will help keep this program a success.